In reading the second part of Eric Schlosser's novel, Fast Food Nation, it was depicted how the fast food advertising industry purposely attempt to attract a younger audience to their corporations. Through under handed schemes to make little children life long buyers committed to their product. According to What Kids Buy and Why(1997), studies show that until about age six; about 80% of children's dreams are about animals- round soft creatures like barney. For this reason fast food corporations purposely design their mascots to model the "animals" that children dream about. This way the children will feel that they have "connection" to the mascots. this also dose something to the children that make they have a "need" for their product. urge influences that children to beg and nag the parents. this is what the industry wants to utilizes the children and use them as leverage, to bring more customer into there store. for instance, one child can nag his grandparents to the point that in order to appease the children the grandparent will take their grandchild to MacDonald sit down and eat. this brings in 3 customer to the corporation. this would happen all trough out the child life time and now is a place that the family can come and fell like they have a special relationship with MacDonald. this is also stressed through the way that their commercials ads are made. to create a felling that the corporation is a "trusted friend." a place of refuge that reminds them of there childhood, a place that reminds them, when they were young and would come and eat a nice meal with grandma and grandpa. from cradle-to-grave advertising. the younger, and more times that they get their products in the minds of these children the greater chance of them being loyal to their corporations.
How do you feel advertiser make there mascot to fit the types of "animals" that childran dream about, to haunt their dreams so that they may have a need or a strong urge for their products.
whos job is it to protect what the child is exposted to? the government? parents? or should we be able to trust the advertisers to have our best intrest at heart?
About Me
- snickerdoodle
- I am a Jr. in high school. when I grow up I want go into the medical field... maybe. I know for sure when I go to collage i will go in to business. I want to become a business man and an investor, the highest income earner in the united states are involved in investments of some kind. I aspire for greatness and my dream is be to a millionaire before I graduate from high school.
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